Involvement of the working-age population in physical culture and sports activities
Ключевые слова:
physical culture and sport, digital services, public engagement, local sporting events.Аннотация
Objective of the study is to study the effectiveness of the digital portal mosgorsport.ru as part of attracting the able-bodied population to systematic physical culture and sports in Moscow, identify problem areas and factors that reduce citizens' interest in using the portal's services based on an expert survey.
Methods and structure of the study. Employees of the "Mosgorsport" were involved in the study: managers, instructors, methodologists and trainers. At the first stage, the analysis of annual statistical data on the activities of district administrations for the development of mass sports in Moscow was carried out. At the second stage, an expert assessment of the effectiveness of the digital portal was conducted. mosgorsport.ru (hereinafter referred to as the portal).
Results and conclusions. The formed information and digital space (portal mosgorsport.ru), focused on the development of mass sports and the implementation of the GTO complex in Moscow, increased the interest of Muscovites in Mosgorsport events, which resulted in a 20% increase in the number of unique visitors per day (from one id). The annual increase in Moscow residents participating in mass sports events amounted to 70.7%. On average, the number of places of study increased by 10.1%, the number of created groups increased by 3.8%, the number of residents of Moscow, which completed tests on the signs of the GTO complex, increased by 11.5%. At the same time, a number of factors have been identified that negatively affect the involvement of the able-bodied population in physical culture and sports activities (hereinafter referred to as FCS) at the place of residence, among them: the complexity of the interface of the digital portal mosgorsport.ru for older people, the lack of interconnection of the portal with the Unified Medical Information and Analytical System (UMIAS), confirming the absence of restrictions on physical culture, restrictions on the choice of sports facilities and class time, overcrowding of a number of sports groups.
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