FEATURES OF FITNESS MANAGEMENT IN SPORTS AND HEALTH CLUBS

Authors

  • E.S. Inozemtseva National Research Tomsk State University, Tomsk
  • Z.S. Zemlyakova National Research Tomsk State University, Tomsk
  • A.A. Smertina National Research Tomsk State University, Tomsk

Keywords:

fitness, health clubs, fitness management

Abstract

Objective of the study was to identify the structure and features of the fitness management of sports and health clubs in the city of Tomsk.

Methods and structure of the study. In order to identify the criteria for fitness management of sports and health clubs in the city of Tomsk, a survey was conducted. 115 women took part in the survey. To determine the features of fitness management, taking into account the identified criteria, pedagogical observations of the organization of work and a comparative analysis of the fitness management of sports and health clubs in the city of Tomsk - Freestyle, Super Gym, Dynamite and Manila were carried out.

Results and conclusions. Based on the results of the survey, such fitness management criteria as pricing policy, activity in social networks, staff training, brand and recognition were identified. It is shown that when developing a fitness management strategy, it is necessary to correctly calculate the cost of an annual and monthly subscription, regularly introduce discounts, promotions and bonus programs. Those involved in fitness are attracted by additional services on the territory of the club: the presence of a bath, sauna, solarium, children's room. Events on the territory of the sports and health club significantly increase the recognition of the club.

References

Grosheva S.A. Organizatsiya sistemy nabora i otbora personala OOO «TAGFIG» [Organization of the recruitment and selection system of LLC "TAGFIG"]. Studencheskiy. 2021. No. 18-4 (146). pp.91-93.

Karpushkin S.S., Inozemtseva E.S. Struktura menedzhmenta v fitnes-industrii (na primere kluba Super Gym g. Tomska) [The structure of management in the fitness industry (on the example of the Super Gym club in Tomsk)]. Fizicheskaya kultura, zdravookhraneniye i obrazovaniye [Physical culture, health care and education]. Proceedings International scientific-practical conference dedicated to the memory of V.S. Pirussky. E.Yu. Dyakova [ed.]. Tomsk: STT publ., 2019. pp. 309-311.

Olimpia Life [Electronic resource]: educational center. Economic efficiency of the fitness club, 2011. Available at: http://www.fitolimp.ru (date of access: 11.09.2021).

Published

19-11-2022

How to Cite

Inozemtseva, E., Zemlyakova, Z. ., & Smertina, A. (2022). FEATURES OF FITNESS MANAGEMENT IN SPORTS AND HEALTH CLUBS. Theory and Practice of Physical Culture, (11), 22–25. Retrieved from http://tpfk.ru/index.php/TPPC/article/view/437

Issue

Section

SPORT MANAGEMENT